IGaming exhibitions are an excellent opportunity for suppliers, operators, and affiliates to interact face-to-face with potential customers, strengthen their relationships with existing ones, and reinforce their position within the market. That is why we should make the most out of the exhibition.
We have produced 10 useful tips to assist you in having the most successful exhibition.
- Determine your goals:
What would be a successful exhibition?
Setting up a clearly defined goal is the key to an outstanding event. Whether you are planning to broadcast your product or want to enlarge your network, you can determine the size of your booth and the kind of set up you will be looking at.
Once your goals are determined, we can explore effective placement strategies within the floor plan.
- Competitors research:
We all know that iGaming stands are getting more creative and competitive. So, you need to study very well your competitors’ previous exhibition. A good analysis of the competition on positive and negative points of their participation will spare you valuable time during your brainstorming.
Your stand is the first impression on attendees which brings us to the stand design.
- Stand design & planning:
As we mentioned before, attendees tend to build their impressions based on how they see your stand. That is why it is crucial to give enough time whether you work with an external agency or with your own internal designer.
An exhibition stand should be welcoming, outstanding, and innovative. Your goals will determine the setting up of your stand.
If you are looking at showing your games, then you should have screens, tablets, and laptops for demos together with high-speed internet connection.
Or if you are looking at strengthening your network, then you should prepare a nice networking space together with a bar and seating area.
- Marketing campaigns:
At the exhibition, there will be hundreds of companies and attendees will be overwhelmed on day 1. Hence, it is particularly important to differentiate yourself from the others.
Once you confirm your stand number, you should start preparing artwork to advertise your participation. It is recommended to prepare a personalized post for each team member and draft a press release distributed by your media partners.
The second step would be to think of launching a PPC campaign targeting areas where the iGaming crowd is working, like Malta, Gibraltar, London, and Spain, two weeks before the show. Then this campaign can be set to target hotels where attendees will be standing just before the exhibition.
If your stand has entertainment, such as a competition, make sure to let the word out.
- Good preparation.
In each event, there are ground rules to follow. You must review the exhibition manual to avoid missing a single detail. Ensure you respect the deadlines, fill out all the required forms, and prebook electricity, internet, bar requirements, and merchandising.
- Staff Training.
Your team at the stand is the image of the company. 70% of an exhibition’s success is your staff, so they must be trained very well.
First, please make sure that they are aligned with your goals. Ensure they are familiar with the stand design and any technologies being utilized to avoid last-minute questions on the first day.
Second, set a dress and conduct policy; you do not want to have two colleagues talking to each other and not paying attention to attendees.
Third, prepare notebooks for them and make sure notes are organized well and by importance.
Finally, your staff’s energy and enthusiasm are essential, make sure that your staff gets breaks to stay focused.
- Create the attraction to your stand.
Be different, it is very important to find unique ways to attract traffic to your stand. Align your visuals with your brand identity to reinforce your presence and create a cohesive experience for visitors. Collaborate with influencers or industry experts who align with your brand. Invite them to your stand for meet-and-greet sessions, panel discussions, or presentations. Their presence can attract their followers and bring credibility to your brand.
- Engaging Activities and Demos:
Consider incorporating interactive activities and demos at your stand to attract and engage attendees. Showcase your games or products through live demos, allowing visitors to experience the excitement firsthand. Additionally, interactive competitions or challenges can create a buzz and draw attention to your stand.
- Networking Opportunities:
Maximize networking opportunities by organizing meetups, networking sessions, or workshops during the exhibition. Invite industry professionals, thought leaders, and potential clients to connect and exchange ideas. Providing a dedicated space or lounge area where attendees can network and engage in meaningful conversations can greatly enhance your exhibition’s success.
- Gifts and Branded Merchandise:
One effective way to create a lasting impression and keep your brand top of mind even after the exhibition is by offering gifts and branded merchandise to attendees. These items not only serve as tokens of appreciation but also act as valuable marketing tools. Consider creating high-quality custom branded items that showcase your logo and brand message. By extending the reach of your brand beyond the event, you allow attendees to become brand ambassadors, helping to generate future leads and conversions.
Unlock the secret to a stress-free and successful iGaming exhibition by placing your trust in HAMEvent. With our expert organization and attention to detail, you can wave goodbye to all the worries and hassles that come with planning. Whether it’s determining your goals, outshining competitors, designing an awe-inspiring stand, or creating captivating marketing campaigns, we’ve got you covered. So why juggle multiple tasks when you can experience the ease and excellence of HAMEvent? Get in touch with us today at info@hamevent.com and let us take your exhibition journey to new heights!
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About HAMEvent
HAMEvent is an international event management company led by experienced professionals in three key areas: PR & Branding, Stands & Merchandise and finally all types of corporate events management. HAMEvent excels in managing the entire creative process, crafting effective and successful strategies that encompass various industries, including the iGaming sector. Our goal is to release the pressure from the client by taking care of everything and delivering the best services fitting the expectation of our clients. We provide a comprehensive range of event management services, including scouting for the best stand location, developing a complete strategy, handling negotiations, and executing effective promotion campaigns. HAMEvent can assist in building your PR strategy and grow your visibility within the industry thanks to our media network.
Would you like to know more about how can HAMEvent help you in your future events participation? Get in touch and schedule a meeting with our Founder Hamza Afifi at info@hamevent.com